The Ministry of Joy's most extensive range of souvenirs and gifts to make you smile always...
The Ministry of Joy's most extensive range of souvenirs and gifts to make you smile always...
| Theme Park | Alton Towers |
|---|---|
| Park Area | X-Sector |
| Type | Shop |
| Audience | All Ages |
| Opened | 31 May 2013 |
Buy the Smiler
Buy the Smiler is a retail shop located in X-Sector at Alton Towers.
The shop sits at the ride exit of The Smiler and offers a huge range of ride merchandise together with drinks, snacks and confectionery. The ride's on-ride photo sales desk can also be found towards the rear of the shop.
When The Smiler first opened in 2013, a big deal was made about the extensive range of ride themed merchandise created for it. The tradition has continued, with a huge variety of products on offer ranging from clothing and teddy bears to space hoppers and wall clocks.
Buy the Smiler is the ideal place for Smiler fans to purchase a yellow and black colour schemed reminder of their record breaking 14 inversion ride, ths shop having the largest range of Smiler themed souvenirs on offer of any of the park's retail outlets.
Shop entrance
Inside Buy the Smiler
The shop is decorated in a yellow and black colour scheme
Messages from the Ministry of Joy
Smiler themed products for sale
Clothing
Space hoppers
Jigsaws and storage cubes
The Smiler duvet sets
The shop can be found at The Smiler's ride exit
